Differentiate your hotel online for higher conversions

Many hotels believe that traditional SEO (on Google, Yahoo, MSN, etc…) influences OTAs positioning. It simply does not!

The role of page positioning on OTAs

Today, travelers use OTAs as hotel search engines- using it the way that they would use Google to see what hotel options exist in a particular destination. The main difference on OTAs is that they have travel dates so they are ready to book.

Hoteliers often assume that being in the top position of the first page of results is the way to go but that is not always true. The top position is not always the best position. A multiple-page positioning approach can benefit a hotel's prospects for OTA-driven bookings.

Most hotels believe that being properly positioned within the "picks" is the key to success, but in fact it is only 20% of the equation. The vast majority or 80% is done via the organic searches by price and star rating.

Real-time page positioning based on prices and star ratings – not the "picks"

This is the most compelling positioning because it is price and value together within a natural search. Being in the right position all the time on these organic searches will provide the most results. But in order to influence this positioning, you need to know all fluctuating prices of all hotels and change the pricing as they rise and fall.

REVPAR GURU™ Page positioning Optimization

Each coveted position gives each hotel a specific market share. Our system calculates that market share to get your hotel the most sales at the highest possible rates, 24/7.